Rick Owens DRKSHDW Line Introduces the New Alien Patch Belt Bag
References: matchesfashion & hypebeast
Rick Owens's diffusion label DRKSHDW recently introduces a new accessory item that is predominantly simplistic in design entitled the 'Alien Patch Belt Bag.' The bag is set to be a part of the label's overall Spring/Summer 2019 selection and it is inspired by both youth culture and paranormal activity. The opposing concepts are translated through visual graphic imprints complete in a gritty manner.
The actual structure of the piece is a nod to pop culture, especially during the warmer seasons. The Alien Patch Belt Bag is constructed from cream canvas materials and is features tattered drawstrings for a deconstructed look along with a burnt laminated window of what seems to be a photographic print of a young child. It is complete with a zipper pouch inside and an external pocket enclosed with velcro, rounded out with a plastic clip around the bag.
The actual structure of the piece is a nod to pop culture, especially during the warmer seasons. The Alien Patch Belt Bag is constructed from cream canvas materials and is features tattered drawstrings for a deconstructed look along with a burnt laminated window of what seems to be a photographic print of a young child. It is complete with a zipper pouch inside and an external pocket enclosed with velcro, rounded out with a plastic clip around the bag.
Trend Themes
1. Minimalistic Belt Bags - Opportunity for disruptive innovation: Develop belt bags with clean and simple designs, appealing to consumers who prefer minimalist aesthetics.
2. Youth Culture-inspired Accessories - Opportunity for disruptive innovation: Create accessories that capture the essence of youth culture, appealing to younger consumers who value self-expression and individuality.
3. Deconstructed Fashion - Opportunity for disruptive innovation: Explore deconstructed elements in fashion designs, offering unique and unconventional garments that challenge traditional notions of style.
Industry Implications
1. Fashion Accessories - Opportunity for disruptive innovation: Innovate in the fashion accessories industry by creating unique and visually striking belt bags that stand out from the competition.
2. Youth Fashion - Opportunity for disruptive innovation: Target the youth fashion market by developing accessories that resonate with youth culture and offer a sense of self-expression.
3. Streetwear - Opportunity for disruptive innovation: Push the boundaries of streetwear fashion with deconstructed pieces that challenge traditional design norms and appeal to fashion-forward consumers.
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