Sporty Sophistication Editorials

Jessica Stam Covers the Latest Issue of L’officiel Mexico

Supermodel Jessica Stam graces L’officiel Mexico's June 2014 edition, entitled "Sportif". The Canadian model is captured by fashion photographer Alexei Hay's lens while posing in a wardrobe of athletic-themed looks that embody a sophisticated air.

Embracing the fashion world's current athletic inspiration, the editorial's wardrobe stylist Lester Garcia dresses Jessica in jersey-inspired tops, mesh skirt garments and modern baseball cap accessories.

Hair styling for the shoot is courtesy of Thomas Dunkin who works alongside makeup artist Vincent Oquendo to give Jessica a fresh and youthful look. L’officiel Mexico's June 2014 instalment embraces the season's athletic-wear inspiration. The editorial highlights sporty and sophisticated wardrobe picks from a number of labels including Tommy Hillfiger, Kenzo and DKNY among others.

Athletic-inspired Fashion
Opportunity for clothing brands to create lines that combine sporty and sophisticated elements.
Editorial Photography
Opportunity for photographers to capture models in athletic-themed looks with a sophisticated twist.
Youthful Beauty
Opportunity for beauty brands to create fresh and youthful makeup looks that align with the athletic trend.

Sectors Adopting This

Fashion
Opportunity for fashion brands to design and market athletic-inspired clothing.
Photography
Opportunity for photographers to specialize in editorial shoots featuring athletic-themed fashion.
Beauty
Opportunity for beauty brands to develop and promote makeup products that achieve a fresh and youthful look.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 43%
Freshness 8%