Toronto-based Alexander Froese is a recent graduate of the Ontario College of Art and Design, and creates artwork with a distinct, comedic aesthetic entirely his own.
Alexander Froese graduated with a BFA in Printmaking and was recipient of more than five scholarships/honors while enrolled in school. Looking through his selected portfolio, it's easy to see why. Alexander Froese's artwork hits the viewer on several levels -- intellectual, emotional, and stylistic -- and manages to do so with aplomb. His comic posters maintain a strong punk/protest element that attacks cherished ideals like the conventional rat race lifestyle.
Take a look through Alexander Froese's selected portfolio to bear witness to his unique blend of aggressive charm, spunk, and creativity.
Implications - One of the most effective ways a brand can create memorable advertising is by teaming up with an avant-garde artist and giving them free reign to design their advertising. This shows the company has a willingness to step outside of the box and buck convention in favor of artistic originality.