Auteur-Inspired Collections

The Alessandro Michele for Gucci Debut is Evocative of Wes Anderson

The debut collection from Alessandro Michele at Gucci is a commendable effort that is evocative of the aesthetic of a Wes Anderson film. Through the inclusion of fur accents on shoes, berets, minuscule pleats and oversized glasses, Alessandro Michele executed a collection that was laid back in a way that is refreshing for Gucci.

Premiering on the first day of Milan fall fashion week, the latest Gucci collection was put together by Alessandro Michele in less than five weeks following his rash appointment after a messy exit by the brand's former chief executive and creative director.

Similar to the fall 2015 Lacoste collection, Alessandro Michele for Gucci uses earthy, romantic tones to champion a bookish aesthetic that recalls costumes from such Wes Anderson films as The Royal Tennebaums, Rushmore, the Grand Budapest Hotel and Moonrise Kingdom. In particular, a look quite closely resembles that of Margot Tennebaum's, denoted by a full-length oversized fur coat, a beret and a short blonde bob.

Bookish Aesthetics
Fashion houses can create collections with earthy, romantic tones that evoke the aesthetic of Wes Anderson and other cinematic works.
Rapid Fashion Week Turnaround
Designers can utilize quick turnaround times to deliver collections that are fresh and refreshing for their respective brands.
Fur Accents
Designers can incorporate fur accents in unexpected ways, such as on shoes and pleats, to add a unique element to their collections.

Sectors Adopting This

Fashion
Fashion houses and designers can utilize inspiration from film and literature to create bookish collections that offer a refreshing take on their brand.
Retail
Retailers can benefit from offering garments with fur accents and other unexpected details to captivate customers and stand out in the market.
Creative Management
Companies can benefit from employing quick turnaround times with new creative leadership to revitalize a brand and positively impact the bottom line.
SCORE
3.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 58%
Activity 43%
Freshness 8%