No.18 is a new alcohol-free drink that was created by London-based Nine Elms to complement food. According to Nine Elms, this non-alcoholic beverage appeals to a broad range of people, including those who choose not to drink and others who are simply looking to limit their consumption of alcohol. As Nine Elms' co-founder Simon Rucker states: "We believe Nine Elms successfully bridges the divide between alcoholic and non-alcoholic products, and for the first time, offers a truly inclusive experience that brings people of all backgrounds and beliefs together."
The flavor-focused alcohol-free drink boasts a blend of four different types of berries and 20 different flowers, herbs and spices. Originally, the drink was created to be the perfect companion to a medium-rare steak but Nine Elms soon discovered just how well its disruptive non-alcoholic beverage pairs with everything from roasted vegetables to other kinds of meat.
What's Driving This Trend
- Alcohol-free Beverages
- Opportunity for creating innovative and flavorful alcohol-free drinks that complement food.
- Inclusive Drinking Experience
- Opportunity to bridge the divide between alcoholic and non-alcoholic products, offering a truly inclusive experience for diverse consumers.
- Flavor Combinations
- Opportunity to experiment with a variety of flavors from berries, flowers, herbs, and spices in alcohol-free beverage creations.
Who This Affects Most
- Beverage
- Opportunity for beverage companies to develop and market innovative alcohol-free drinks that pair well with meals.
- Food and Dining
- Opportunity for restaurants and food establishments to offer diverse and inclusive beverage options that cater to non-drinkers and those limiting alcohol consumption.
- Floral and Herbal
- Opportunity for the floral and herbal industry to collaborate with beverage companies in creating unique flavor blends for alcohol-free drinks that complement food.
