Alca-Luftal Antacids takes a cue from history for their latest ad campaign. Their ads are an obvious reference to the Trojan Horse and a fantastically witty one at that.
"Watch Out For The Unpleasant Surprises" is the fantastic catchphrase of these Alca-Luftal Antacid ads which feature a chicken, a cow and a pig being dragged by soldiers. For those who are behind on their history, the Trojan Horse held thousands of soldiers in a surprise attack. Alca-Luftal managed to create the wittiest heartburn joke of all time. Antacids are now cool.