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Alca-Luftal Antacids Reference the Past in Their New Ads

 - May 4, 2010
References: coloribus
Alca-Luftal Antacids takes a cue from history for their latest ad campaign. Their ads are an obvious reference to the Trojan Horse and a fantastically witty one at that.

"Watch Out For The Unpleasant Surprises" is the fantastic catchphrase of these Alca-Luftal Antacid ads which feature a chicken, a cow and a pig being dragged by soldiers. For those who are behind on their history, the Trojan Horse held thousands of soldiers in a surprise attack. Alca-Luftal managed to create the wittiest heartburn joke of all time. Antacids are now cool.