The Alba Collection is the perfect way to add a nice touch of color to one's patio for the summer season. With the palette of a setting sun, it is hard not to appreciate the hues of each garden pot and light fixture. Not to mention that people, especially women, still have a thing for ombre designs.
Great for indoor use as well, the Alba Collection was designed by Massimiliano Adami for Serralunga. Made out of linear low-density polyethylene that boasts a smooth finish achieved by
rotational moulding, each design is finished by hand. This is apparent in the borders, which are organic and rough. The Alba Collection brings a touch of both color and craftsmanship to the living space.
What's Driving This Trend
- Gradient Planters
- The popularity of ombre designs presents opportunities for products that incorporate gradient colors.
- Handcrafted Outdoor Decor
- With consumers showing interest in high-quality craftsmanship, outdoor decor products that incorporate hand-finishing hold potential for disrupting the industry.
- Polyethylene Furniture
- Linear low-density polyethylene provides a durable and versatile material for furniture-making that can be expanded to new product categories for disruptive innovation.
Who This Affects Most
- Outdoor Living
- The Alba Collection by Massimiliano Adami shows potential for disrupting the outdoor living industry through incorporating striking and durable designs.
- Home Decor
- Gradient planters and handcrafted outdoor decor have the potential to disrupt the home decor industry and attract consumers looking for unique and high-quality products.
- Furniture Manufacturing
- Using linear low-density polyethylene in furniture-making provides a material that is durable, versatile, and eco-friendly, leading to potential for disruptive innovation in the furniture industry.
