Alaa Wardi has created a very interesting remix using only his body and his mouth to generate the sounds. The audio engineer pieced together all of the sounds into a vibrant and compelling piece of music.
Alaa Wardi certainly has a flare for creating unusual and eccentric pieces of music. It will be interesting to see what the audio engineer does next -- the way he brings together a diverse array of sounds into a whole is absolutely brilliant.
Implications - Youth consumers are captivated by campaigns that leverage and explore digital technology in creative ways. Alaa Wardi's body music taps into this desire through its exploration of sound. Companies should use this as a template for their inspiration when creating digital campaigns geared towards youth consumers.