In-flight entertainment content powerhouse, Global Eagle, launches its new airline subscription service called Iris. Iris seeks to change the way content is sourced and managed for onboard consumption by using Global Eagle’s technology, including cloud computing and digital infrastructure, along with the company’s in-house content distribution platform.
Global Eagle expects most airline customers to make the switch in the coming months, following the 20 already-transitioned major airline clients before Iris' official launch.
The continuously curated and cost-efficient content subscription packages offer airlines the best of Hollywood and international content. These include new releases, classics, entertainment from Warner Media and HBO Max, Disney, Lionsgate, Banijay, A24, and other non-traditional content providers. Music, podcasts, e-books, and games, and customizable add-ons are also available through Iris.
Image Credit: Global Eagle
Why This Trend Is Growing
- In-flight Entertainment Subscriptions
- Airline passengers will expect personalized and on-demand entertainment packages in their flights.
- Cloud-based Content Management
- Adopting cloud-based content management platforms can improve the efficiency and curation of in-flight entertainment offerings.
- Alternative Content Providers
- Airlines should consider partnerships with non-traditional content providers to diversify their offerings and stand out in the market.
Industries Being Reshaped
- Airlines
- Iris provides a disruptive innovation opportunity for airlines looking to improve their in-flight entertainment offerings and differentiate from competitors.
- Content Providers
- Non-traditional content providers can capitalize on the shift towards personalized and diverse in-flight entertainment packages and enter the airline market through partnerships with services like Iris.
- Cloud Computing Services
- Companies that offer cloud computing services can explore partnership opportunities with in-flight entertainment providers, such as Global Eagle, to offer more efficient and streamlined content management solutions.
