Green and Clean Air Sells Australian Air in a Can to People in China
Mishal Omar — May 3, 2016 — Unique
References: innovationamerica.us
Australian business Green and Clean Air have come up with an interesting idea to sell Australian air in a can to China, a country known for having high levels of pollution and poor air quality in many areas.
The company collects air from various locations across Australia and claims that each location offers a unique scent. According to the co-founders, the beach air offers a taste of the sea and the mountain air smells like eucalyptus trees. Each can holds about 130 to 140 deep breaths of air.
The air in a can is targeted towards the middle-class demographic in China, as they seem to be focusing more and more on their health and well-being. With this shift towards health consciousness, the company says they have received very positive feedback about their product.
The company collects air from various locations across Australia and claims that each location offers a unique scent. According to the co-founders, the beach air offers a taste of the sea and the mountain air smells like eucalyptus trees. Each can holds about 130 to 140 deep breaths of air.
The air in a can is targeted towards the middle-class demographic in China, as they seem to be focusing more and more on their health and well-being. With this shift towards health consciousness, the company says they have received very positive feedback about their product.
Trend Themes
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Air Quality Awareness — There is a growing trend for people to prioritize their health and well-being by seeking clean air solutions to combat pollution and poor air quality.
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Environmental Tourism — The unique scents of air from different locations are becoming a selling point for tourism and travel, offering the opportunity to experience distinct and fresh air environments.
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Novelty Consumer Products — The popularity of Green and Clean Air's product suggests a trend for consumers to seek out unique and unusual products, even if their practical applications are limited.
Industry Implications
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Air Filtration — Opportunities for air filtration companies to capitalize on the awareness of air quality and offer solutions to combat pollution in urban areas.
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Tourism — Opportunities for tourism companies to market and sell unique air environments as a part of an immersive travel experience.
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Retail — Opportunities for retailers to develop novelty products that appeal to consumers seeking unique and unusual items.
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