Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Green and Clean Air Sells Australian Air in a Can to People in China

 - May 3, 2016
Australian business Green and Clean Air have come up with an interesting idea to sell Australian air in a can to China, a country known for having high levels of pollution and poor air quality in many areas.

The company collects air from various locations across Australia and claims that each location offers a unique scent. According to the co-founders, the beach air offers a taste of the sea and the mountain air smells like eucalyptus trees. Each can holds about 130 to 140 deep breaths of air.

The air in a can is targeted towards the middle-class demographic in China, as they seem to be focusing more and more on their health and well-being. With this shift towards health consciousness, the company says they have received very positive feedback about their product.