Australian business Green and Clean Air have come up with an interesting idea to sell Australian air in a can to China, a country known for having high levels of pollution and poor air quality in many areas.
The company collects air from various locations across Australia and claims that each location offers a unique scent. According to the co-founders, the beach air offers a taste of the sea and the mountain air smells like eucalyptus trees. Each can holds about 130 to 140 deep breaths of air.
The air in a can is targeted towards the middle-class demographic in China, as they seem to be focusing more and more on their health and well-being. With this shift towards health consciousness, the company says they have received very positive feedback about their product.
Why This Trend Is Growing
- Air Quality Awareness
- There is a growing trend for people to prioritize their health and well-being by seeking clean air solutions to combat pollution and poor air quality.
- Environmental Tourism
- The unique scents of air from different locations are becoming a selling point for tourism and travel, offering the opportunity to experience distinct and fresh air environments.
- Novelty Consumer Products
- The popularity of Green and Clean Air's product suggests a trend for consumers to seek out unique and unusual products, even if their practical applications are limited.
Industries Being Reshaped
- Air Filtration
- Opportunities for air filtration companies to capitalize on the awareness of air quality and offer solutions to combat pollution in urban areas.
- Tourism
- Opportunities for tourism companies to market and sell unique air environments as a part of an immersive travel experience.
- Retail
- Opportunities for retailers to develop novelty products that appeal to consumers seeking unique and unusual items.
