Nike readies for the terrain that comes in hand with the dropping temperature and colder seasons this year with the new series of Air Force 1 GTX sneakers. The broad range of footwear features the signature model in its low and high-top silhouettes. The notable difference is in the construction, with each pair of sneakers complete in FORE-TEX materials to combat the rain and snow.
The winterized sneakers are protected from the wet weather and the high-top version also features a bungee system for added security. The low-top silhouette arrives in the tonal options of black, team gold/khaki, medium olive green, and a bright dynamic yellow. The high-top features the options of black, phantom, and Sequoia, -- phantom is a white and icy blue and sequoia is a militaristic green.
Image Credit: Nike
What's Driving This Trend
- Weatherproof Sneakers
- The development of weatherproof sneakers that can handle various terrains offers an opportunity for brands to provide functional and stylish options.
- FORE-TEX Materials
- The use of FORE-TEX materials in footwear can lead to disruptive innovation opportunities for weatherproof clothing and outdoor gear.
- Bungee System
- The addition of bungee systems in high-top sneakers presents an opportunity for brands to improve the functionality of their footwear for certain activities or weather conditions.
Who This Affects Most
- Footwear
- The development and marketing of weatherproof sneakers expands the footwear industry to include functional and stylish options for all conditions.
- Outdoor Gear
- Incorporating FORE-TEX materials in outdoor gear and clothing can offer a disruptive innovation to traditional weatherproof materials.
- Sports and Athletic Apparel
- Integrating bungee systems in sports and athletic apparel, in particular high-top sneakers, can provide improved functionality for athletes during certain activities or weather conditions.
