We all know how every animated Disney Princess film ends, but what happens "after ever after?"
In his video, After Ever After, John Cozart gives us some bleak (albeit hilarious) potential scenarios in which our favourite princesses might find themselves. Through a seamless musical medley, Cozart describes Ariel's encounter with oil spills and over-fishing (bet she doesn't want to be a part of our world now,) Jasmine's dealing with her husband being mistakenly captured by the CIA, Belle's new reputation as a harlot in her "poor provincial town," and finally, Pocahontas's has a gruesome experience with the British.
The video took 5 weeks to produce, and has since received over 8 million views on YouTube. It looks like post-happily ever after might be the new happy ending.
Why This Trend Is Growing
- Post-happily Ever After
- Opportunities to create alternative and more realistic endings for popular fairy tale narratives through musical or other creative storytelling.
- Dark Fairy Tale Parodies
- Disruptive innovation opportunities to create new interpretations of classic stories by introducing unexpected and often humorous themes and narratives.
- Online Video Production
- Innovative ways to leverage the power of online video, humor, and creative storytelling to generate millions of views and build a strong following.
Industries Being Reshaped
- Entertainment
- Opportunities for writers, producers, and comedians to create new forms of content that challenge and entertain audiences with fresh takes on classic themes.
- Social Media Marketing
- Disruptive innovation opportunities for brands and marketers to leverage viral videos and social media campaigns to engage with audiences in authentic and creative ways.
- Technology
- Innovative applications for video production, animation, and special effects to enhance online content and create new forms of digital storytelling.
