I like shoes, especially sneakers, but I find them to be a little too matchy sometimes. But the Adidas Hide and Seek Stan Smith kicks are here, and they make me want to get a pair and never take them off.
The Hide and Seek shoes feature an upper that is attached with a zipper, and which can be easily removed to expose a different color underneath--meaning that you can be wearing a pair of the exact same shoe, in a different color, while only buying one pair of shoes. Yeah, and now you know why I am pumped for the Adidas Hide and Seek.
What's Driving This Trend
- Camo-split
- Footwear with detachable and zippered parts allowing for quick and simple customization of design.
- Color-flip
- Changeable color designs on shoes, only requiring one pair to meet multiple color needs.
- Modular-sneakers
- Sneakers with interchangeable pieces, allowing consumers to create unique designs with ease.
Who This Affects Most
- Footwear
- Opportunity for innovative shoe design to disrupt the market with customizable and interchangeable pieces.
- Fashion
- Opportunity for fashion brands to attract consumers with customizable and color-changing merchandise.
- Accessories
- Opportunity for accessory manufacturers to create modular, customizable products.
