'Adez' is the name of a dairy-free smoothie product that is set to hit shelves in the UK to better meet the growing demand for vibrant plant-based products.
The smoothies will be launched in the UK in varieties such as: Mighty Oat Strawberry-Banana, Amazing Almond Mango-Passionfruit, and Courageous Coconut Berry, each of which boasts a non-dairy, soy-based formula.
Adez was first launched by Unilever in 2006, yet the demand for non-dairy, plant-based products was not as heightened as it is now. As Simon Harrison, the customer marketing director for CCEP (Coca-Cola European Partners) describes, "It’s very different because it’s plant-based and it’s more than just fruit. It has added vitamins and minerals. So it doesn’t have a head-to-head competitor, which is part of the appeal."