Created with the modern woman in mind, Dewdrop's sparkling adaptogenic drinks that are infused with superfoods. Each flavor supports a different functional benefit, with the available options including varieties like Pretty Happy, Pretty Balanced and Pretty Bright.
Pretty Happy's star ingredient is adaptogenic rhodiola but it also contains passion fruit, cacao and comforting vanilla. Thanks to its unique ingredient combination, Dewdrop created a formula that describes the Pretty Happy: "Antioxidants + Mood-boosters + Skin Hydrators - Anxiety = a healthier, happier, prettier you."
While Pretty Balanced helps to support stress relief with ingredients like ashwagandha and moringa, Pretty Bright leans into the efficacy of antioxidant-rich yuzu, ginger and reishi mushroom to provide "a soft reset for your body and mind."
Image Credit: Dewdrop
What Makes This Trend Stand Out
- Functional Beverages with Superfoods
- Opportunity for creating functional beverages that are infused with superfoods and offer different functional benefits.
- Adaptogenic Drinks
- Opportunity for creating adaptogenic drinks that cater to specific functional benefits using unique ingredient combinations.
- Sparkling Beverages
- Opportunity for creating sparkling functional beverages that offer a refreshing and trendy experience while providing functional benefits.
Sectors Adopting This
- Beverage Industry
- Opportunity for the beverage industry to incorporate adaptogenic superfoods and create functional beverages that cater to the health and wellness needs of customers.
- Health and Wellness Industry
- Opportunity for companies in the health and wellness industry to leverage the benefits of adaptogenic superfoods and incorporate them into their products to enhance the functional benefits.
- Alternative Medicine Industry
- Opportunity for companies in the alternative medicine industry to incorporate adaptogenic superfoods and create natural remedies that offer functional benefits to customers seeking non-pharmaceutical solutions.
