One of the key ideas in Jeremy Gutsche's Better and Faster is that a business needs to be able to adapt to change in order to anticipate future needs. In Better and Faster, this debilitating need to hold on to what worked in the past (despite changing times) can be summed up by the traps of a farmer—who repeats and optimizes last year's strategy in the hopes of another harvest. Described blunders from some of the most well-known companies like Kodak missing the mark on creating the first digital camera or Blockbuster missing out three times on buying Netflix encourage others to learn from these mistakes to be mindful of flexibility and opportunities on the horizon.
While there is uncertainty about what the future may hold, the six patterns of opportunity described in Better and Faster provide the framework for what to look out for. Find out how to overcome the traps of a farmer, the winning instincts of a hunter, six patterns of opportunity more by ordering a copy of Better and Faster HERE.