Forever 21 recently released an unconventional active apparel collection in collaboration with the United States Postal Service. The Forever 21 USPS clothing line fuses a range of streetwear styles with post office graphics, phrases and slogans like "Priority Mail," "Express" and "First Class."
The athleisure clothing collection includes pieces that begin just under $15 and go up to just over $55, including everything from colorful shorts and zippered clutches to hoodies, t-shirts and other styles for men and women. Some of the standouts from the range include the USPS Graphic Reflective Trim Hooded Jacket, which includes a label-like detail on the arm, and the USPS Hooded Transparent Jacket, which layers perfectly over other pieces from the collaborative fashion collection like the boldly patterned tube tops.
Key Themes Behind This Trend
- Corporate Collaborations
- Opportunity for other companies and organizations to collaborate on unique, cross-industry products.
- Branded Streetwear
- Opportunity to create bold and unconventional fashion lines with a focus on branding and messaging.
- Affordable Active Wear
- Opportunity to capitalize on the increasing demand for affordable, stylish and functional workout clothing.
Where This Applies
- Fashion
- Opportunity for fashion brands to collaborate with unexpected partners and take risks with innovative designs.
- Postal Services
- Opportunity for postal services to increase brand visibility and appeal to a younger demographic by partnering with fashion brands.
- Athletic Apparel
- Opportunity for athletics apparel companies to collaborate with nontraditional partners and explore unique design collaborations.
