Old Spice, the men's fragrance line renowned for its 2010 'The Man Your Man Could Smell Like' campaign, recently launched three viral action-themed campaigns. The tagline of the ads is 'Never Let A Friend lose His Swagger' and features three men in unfilling situations, being rescued by a pal.
The first ad, titled 'Next Episode,' shows a man addicted to watching television being "rescued" through a glass window. The second commercial, 'Working Late' features a man working well into Friday night. He is saved by being propelled into a bar scene where he immediately switches from typing on the keyboard to playing the piano. The last video, aptly titled 'New Dad,' features a new father who is unmotivated to go out being freed through a hole in the ceiling into a fun Saturday night.
These funny, action-themed campaigns are ideal for the Millennial generation that Old Spice aims to appeal to.
Key Themes Behind This Trend
- Action-themed Parody Ads
- Businesses can take advantage of the popularity of action-themed ads and create parodies for an entertaining alternative.
- Friendship-centric Campaigns
- Creating campaigns centering around friendship and loyalty can attract a younger generation of consumers.
- Viral Marketing Through Humorous Ads
- Using humorous, shareable content in advertisements can increase brand awareness through social media.
Where This Applies
- Fragrance Industry
- Fragrance companies can use humor to create more memorable ad campaigns and appeal to younger demographics.
- Marketing and Advertising Industry
- Marketing firms can specialize in creating viral, humorous ads to help increase brand awareness for their clients.
- Television and Film Industry
- Television and film makers can take inspiration from these action-packed ads and create parody content to engage audiences.
