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Crowdsourced Design Activity Jackets

The JUMPER Threads Action Jacket is Ready for Any Endeavor

— September 16, 2017 — Fashion
The JUMPER Threads Action Jacket is the latest creation from the apparel brand that looks to merge the best functionalities possible for a piece of outerwear that will ensure optimal performance in any activity.

The jacket was designed with the live feedback of over 2,800 friends of the brand that provided information with what they liked, didn't like and what to add or remove to ensure it was perfected before heading to production. The result is a jacket that's suitable for hiking, running or virtually any other outdoor activity where flexibility and functionality is required.

The JUMPER Threads Action Jacket is crafted with a Dupont Teflon water repellent finish, an adjustable hood, draw cord hem, mesh venting under the arm, a highly packable aesthetic and much more. The jacket weighs in as the same weight as a banana, which means that it's ideal for tossing in your pack before heading out on your next adventure.
Trend Themes
1. Crowdsourced Design - Opportunity for brands to engage with their customers and incorporate their feedback in product development.
2. Multi-functional Outerwear - Growing demand for versatile and adaptable jackets that can be used for various outdoor activities.
3. Lightweight Performance Gear - Increasing preference for lightweight apparel that offers high performance and easy portability.
Industry Implications
1. Apparel Manufacturing - Potential for apparel brands to leverage crowdsourcing to create innovative products and enhance customer engagement.
2. Outdoor Sports - Opportunity to develop and market gear specifically designed for outdoor activities like hiking, running, and more.
3. Sports and Active Lifestyle Retail - Demand for multi-functional and lightweight outerwear presents opportunities for retailers to offer innovative products and cater to active consumers.
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