I am all over these Achilles Raw shoes by Common Projects for a multitude of reasons.
First up, they are made out of raw Italian leather, which means that they are cooler than any other shoes you will see on the street. Secondly, they are called 'Achilles Raw.' How can you go wrong with something that is named like that? You can't.
Implications - Every level of branding is important, and these Achilles Raw shoes prove that with an effective name, you can maximize the appeal of a product. Customers are always looking for ways to maximize their individuality, and having a product name that empowers consumers may be the difference between what is purchased and what isn't.
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Achilles Raw Shoes Make for Ultra Comfortable Coolness
- By: Robyn CurrieMar 15, 2010 Updated: May 31 2011