The 'Helpmet' was created by BBDO Bangkok in partnership with the Thai Health Promotion Foundation to connect injured riders to an accident response team as soon as it senses a crash.
The motorcycle helmet has shock-detecting technology that alerts the device to contact accident response and provide them with the rider's location using GPS. As Ad Week reports, the helmet sends a text message to the Thai National Emergency Center, notifying them the location of the crash. With this, paramedics will have a shorter response time and riders rendered unconscious will not be completely helpless in the event of a crash.
With Thailand said to have the "second highest rate for motorcycle accidents in the world," the two companies looked for a way to make the vehicles safer and prevent further fatalities.
What's Driving This Trend
- Smart Helmets
- The development of smart helmets with advanced technologies to enhance rider safety and connect them to emergency response teams.
- Connected Wearables
- The integration of wearable devices, like helmets, with GPS technology to enable efficient tracking and rapid response during accidents.
- Injury Detection Technology
- The use of innovative sensors and shock-detecting technology to detect accidents and automatically notify emergency services.
Who This Affects Most
- Motorcycle Accessories
- The motorcycle accessories industry can explore opportunities to incorporate smart technologies, like accident response features, into their products.
- Insurance
- The insurance industry can leverage data from smart helmets and connected wearables to develop personalized coverage plans and improve risk assessment.
- Emergency Services
- Emergency service providers can capitalize on injury detection technology by integrating it into their response systems for faster accident response and improved outcomes.
