Created for New Zealand's Fashion Week, the Absolut Vodka Fashion Week ad blends the worlds of alcohol and fashion together perfectly.
At first glance you would think the Absolut Vodka Fashion Week ad is just a 'Judy,' a fashion mannequin used to model clothing. Further investigation will bring the revelation that it's a Judy making reference to the Absolut bottle. There are even tools like scissors and unused cloth to enhance the fashion world in this image.
With such a clever design used in this campaign, it's no doubt that it will definitely garner attention from drinkers and fashonistas alike.
Implications - Consumers are looking for all of their products to take on a stylish approach. Combining function with aesthetics makes an item more appealing. Companies could come out with a greater number of designs that meld these two aspects together to increase their revenue.
Fashionably Boozed Campaigns
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Alcoholic Milk Cartons
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Repurposed Booze Bottles
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