Created for New Zealand's Fashion Week, the Absolut Vodka Fashion Week ad blends the worlds of alcohol and fashion together perfectly.
At first glance you would think the Absolut Vodka Fashion Week ad is just a 'Judy,' a fashion mannequin used to model clothing. Further investigation will bring the revelation that it's a Judy making reference to the Absolut bottle. There are even tools like scissors and unused cloth to enhance the fashion world in this image.
With such a clever design used in this campaign, it's no doubt that it will definitely garner attention from drinkers and fashonistas alike.
Implications - Consumers are looking for all of their products to take on a stylish approach. Combining function with aesthetics makes an item more appealing. Companies could come out with a greater number of designs that meld these two aspects together to increase their revenue.
Fashionably Boozed Campaigns
More Stats +/-
Alcoholic Milk Cartons
36 ABSOLUT Vodkavations
Mimicking Mirrored Bottles
30 Absolut Vodka Innovations
Repurposed Booze Bottles
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.