MTV played a major role in pioneering music television, bridging the way for music videos to soar decades ago -- A$AP Twelvyy and PUMA capture this moment through a sneaker design. PUMA and MTV collaboratively create a new iteration of the RS-X sneaker and encapsulates pop culture whilst doing so.
It boasts a dramatic upper with designs that are bold through construction and neon color palette. A$AP Twelvyy is a Bronx native and he takes his own route with showcasing the sporty yet bold design. The sneaker sees hits of bright teal and purple alongside white and black to ground the entire silhouette. The collaboration brings together two forces that dominate street culture, effortlessly exploring themes of both music and digital age, especially the progression of both areas.