PUMA and STAPLE work in collaboration with atmos Tokyo as the trio launches a new collection full of apparel and footwear options for the season. The wide range of goods taps into all contributing efforts and their specific expertise to create a concise new collection.
It is made up of a PUMA Suede VTG sneaker model, a graphic tee, and a pullover hoodie. Leading the range are the sneakers complete with a tumbled leather material throughout the upper in a grey color. It is then detailed with mismatching themes as the stripes on the right shoe are detailed in a contrasting black and the left side is detailed with a bold pink motif. STAPLE's pigeon emblem can be seen embroidered on the lateral side of the heel.
Image Credit: atmos Tokyo, <a rel='nofollow' href='https://hypebeast.com/2023/1/staple-atmos-puma-suede-vtg-black-pink-release-date'>hypebeast</a>, <a rel='nofollow' href='https://www.instagram.com/p/CnVt2vVP3-l/'>instagram</a>
What's Driving This Trend
- Streetwear Collaborations
- There is an opportunity for brands to merge expertise and create unique streetwear collections that appeal to a wider audience.
- Graphic Detailing
- Using graphic detailing on footwear and apparel can add a unique touch to products and increase their appeal to a younger demographic.
- Mismatching Themes
- Mismatching color themes and designs on products can create a distinct look that sets brands apart in the market.
Who This Affects Most
- Apparel and Fashion
- Apparel and fashion brands can collaborate with one another to create new collections that blend their unique styles and expertise.
- Footwear
- Footwear companies can incorporate graphic detailing and mismatching themes to create unique designs that appeal to a younger, streetwear-oriented audience.
- Design and Branding
- Design and branding agencies can work with fashion and footwear companies to create distinct and memorable branding elements, such as STAPLE's pigeon emblem, that can set them apart from competitors.
