Perrin Brewing Company recently expanded its portfolio with the introduction of a Night in Perrin-Dise Tiki IPA (7% ABV). Part of the Side Hustle Series, the new beverage is available on draft and in 6-packs of 12 oz. cans at the Pub, with statewide distribution to follow.
Combining Tiki drinks with floral flavors including lime, orange, and pineapple), the new IPA is a refreshing beverage with a delightful flavor profile. “Tiki is all about tropical flavors and having fun,” said Senior Marketing Manager Lindsey VanDenBoom. “Add sweet fruitiness to sour citrus with a hint of spice, and you’ve got yourself A Night in Perrin-Dise. The cool thing is that all of these flavors are derived from hops.”
Image Credit: Perrin Brewing Company
What's Driving This Trend
- Tiki-inspired Beverages
- Beverage companies can create tiki-inspired drinks with a variety of tropical flavors to engage consumers with a refreshing twist.
- Floral Ipas
- Craft breweries can experiment with unique flavors such as flowers and fruits while brewing IPAs to provide a distinctive taste to their consumers.
- Side Hustle Series
- Companies can introduce new products under a separate line or 'series' along with their established products to maintain brand identity while catering to a niche audience.
Who This Affects Most
- Craft Beer Industry
- Craft brewers can experiment with unique flavors and distinguish themselves from established beer brands.
- Beverage Industry
- Beverage manufacturers can create new products and leverage consumer demand for unique and refreshing beverages.
- Hospitality Industry
- Hotel, bars, and restaurants can serve tiki-inspired drinks and floral IPAs to attract customers looking for unique and refreshing beverages.
