When you attend a soccer game, you generally expect to see muscular men with sweat dripping under their matching team jerseys. This playful editorial entitled 90 Minutes by Mason Poole presents a rather different scene that you rarely witness at a sporting match.
It isn't too much to state that the series of photos is quite ridiculous, capturing leggy models as they prance across the pitch wearing utterly unusual uniforms. Of course, the girls all sport proper soccer cleats fit for the field and paired with knee-high striped socks, but they lack shin pads and have gained the encumbrance of full-length gowns and thick fur shrugs. In some shots, the women are seen wearing high heels when off field. Found in the October 2011 L'Officiel Netherlands, 90 Minutes by Mason Poole shows just how well one can move when wearing couture.
Why This Trend Is Growing
- Fashionable Sports Games
- Combining high fashion with athletic sports presents an opportunity for disruptive innovation in clothing and sports industries.
- Unconventional Sports Apparel
- Creating unconventional sports uniforms for athletes can create a unique and memorable experience for fans and athletes.
- Inclusive Sports Marketing
- Inclusive sports marketing campaigns featuring diverse models can engage audiences and promote acceptance in the sports industry.
Industries Being Reshaped
- Fashion Industry
- Creating couture sports uniforms combines fashion and sports, paving the way for new expansions in the fashion industry.
- Sports Industry
- By offering fans a unique experience with unconventional sports apparel, companies can differentiate themselves in the crowded sports industry.
- Marketing Advertising Industry
- Marketers can utilize inclusive sports marketing campaigns to reach a broader audience and promote diversity in the advertising industry.
