Timberland unveils a collection full of 80s-inspired eyewear for the Spring/Summer 2019 season. The range is entitled 'City Force' and it features familiar silhouettes including the pilot and the navigator delivered in reworked iterations. The range boasts a retro inspiration and it incorporates a sturdy construction using materials that blend together aluminum and acetate.
The overall aesthetic follows oversized designs and exaggerated proportions highlighted by bio-based materials. Some of the standout designs include the tortoiseshell acetate and aluminum frames that are accompanied by a geometric nose bridge cut out and is lined with golden accents. Another notable design is the navigator glasses crafted from clear acetate. All of the eyewear designs from the City Force collection are set to drop in May.
Timberland's SS19 Collection Features
1. 80s-inspired Eyewear Frames - Disruptive innovation opportunity: Explore the growing demand for nostalgic fashion trends and create eyewear that blends retro design with modern materials.
2. Oversized Eyewear - Disruptive innovation opportunity: Develop lightweight yet durable oversized frames using bio-based materials for a stylish and eco-friendly eyewear option.
3. Geometric Nose Bridge Cut-outs - Disruptive innovation opportunity: Design eyewear with unique geometric nose bridge cut-outs and add luxurious accents to create a bold and distinctive look.
1. Fashion and Accessories - Disruptive innovation opportunity: Combine fashion trends with sustainable materials to create stylish and eco-friendly eyewear.
2. Eyewear Manufacturing - Disruptive innovation opportunity: Incorporate innovative designs and materials to redefine the eyewear market and cater to consumers seeking unique and nostalgic eyewear options.
3. Luxury Goods - Disruptive innovation opportunity: Introduce eyewear with distinctive design elements and luxurious accents to appeal to consumers looking for high-end and statement fashion pieces.