While people await anxiously for the end to come, they can enjoy this series of 80s Mad Men posters, which envisions the cast of the beloved retro television show in a completely different era. Not as suave or dapper as the 50s and 60s, Don Draper, is captured in an all-white suit while holding a brick of a cellphone, Joan Harris is wearing too much bright blue eye shadow and little Sally Draper is all grown up modelling for a cigarette company.
Yes, the main twist to these 80s Mad Men posters is that the cast is older, if not much wiser. Clever and creative, these 'contemporary' ads don't appear to be anything Draper would approve of.
What's Driving This Trend
- Retrofuturism
- Opportunity for brands to create campaigns that juxtapose modern products and technologies with retro aesthetics and cultural values.
- Nostalgia Marketing
- Opportunity for brands to evoke emotions and memories of past eras to connect with consumers and build brand loyalty.
- Pop Culture Mashups
- Opportunity for brands to create unique, attention-grabbing content by combining elements from different eras or cultural references.
Who This Affects Most
- Advertising
- Opportunity for advertisers to use retrofuturism and nostalgia marketing to stand out in a crowded market and appeal to consumers' emotions and values.
- Entertainment
- Opportunity for film and television studios to capitalize on the popularity of retro and nostalgia by producing reboots, remakes, and continuations of popular franchises from past eras.
- Fashion
- Opportunity for fashion brands to incorporate retro design elements and styles into modern apparel to create unique, timeless pieces that appeal to consumers' sense of nostalgia and individuality.
