Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,450 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,450 cutting edge ideas.

Ultra-Aged Whiskies

The Macallan's New 72-year-Old Whiskey is the Oldest to Ever Be Bottled

— May 31, 2018 — Luxury
The Macallan has already established a long history as a luxury Scotch whiskey brand, but the distillery's latest release of a 72-year-old whiskey shows how committed the brand is to luxury Scotch. This new expression is now officially the oldest whiskey to ever be bottled and will be released in a limited-edition run of just 600 bottles. According to Nick Savage, The Macallan master distiller, the whiskey is "defined by years of dedication and craftsmanship," and "provides an intense experience which acknowledges the distinguished history of The Macallan.”

The 72-year-old whiskey will be accompanied, and housed, in a unique decanter known as the Genesis Decanter. This specialized decanted was made by Lalique and is comprised entirely of crystal. The decanters will be presented in a bespoke presentation case inspired by the interior of the famous distillery. The entire package will cost $60,000 and will be available in the new Macallan distillery as well as select locations.


Image Credit: The Macallan
Trend Themes
1. Ultra-aged Spirits - Luxury brands such as The Macallan are innovating the luxury spirits market with ultra-aged, limited-edition releases.
2. Collaboration with Luxury Designers - Collaborations with high-end designers such as Lalique present an opportunity for luxury spirits brands to differentiate themselves and create unique product offerings.
3. Bespoke Presentation for Limited-edition Releases - Creating bespoke presentation packages for limited-edition releases can add to the exclusivity and luxury factor of ultra-aged spirits.
Industry Implications
1. Luxury Spirits - The luxury spirits industry can take advantage of consumer demand for unique, high-end products through the release of limited-edition, ultra-aged spirits.
2. Luxury Designers - Luxury designers can collaborate with spirits brands to create custom-designed packaging and decanters for ultra-premium spirits, adding to the luxury appeal of these products.
3. Hospitality - Beverage programs in hotels and high-end restaurants can cater to luxury clientele by offering ultra-aged spirits and other high-end, limited-release products.
3.8
Score
Popularity
Activity
Freshness