5-in-1 Expandable Skillets

Beautiful by Drew Barrymore Launched Multifunctional Kitchenware

Beautiful by Drew Barrymore launched the electric 5-in-1 Expandable Skillet as a multifunctional piece of cookware that has the capacity to sautés, steams, simmers, slow cooks, serves and more, all without the need for a stove. This affordable multifunctional cookware product tackles the job of several kitchen solutions in one and it features a cast aluminum extender that increases the cookware's depth capacity by two quarts. Other notable features include a non-stick coating and five heat settings. This kitchenware design is ready to be used for making breakfasts, lunches, dinners and many more dishes in between, and it promises to be a valuable addition to the kitchen for everyday weeknights and entertaining occasions alike.

True to the brand's name, this new cookware product from Beautiful by Drew Barrymore can be found in a handful of aesthetically pleasing shades, from Black Sesame to Sage Green.

Multifunctional Cookware
The trend of creating cookware products that can perform a variety of tasks, offering more convenience to the user.
Electric Cookware
The trend of using electric-powered cookware in order to enable more versatile use, efficiency and portability.
Expandable Skillets
The trend of designing cooking utensils with extenders to increase their capacity and make them more versatile.

Where This Applies

Kitchenware Manufacturing
Opportunities for designing and manufacturing more multifunctional, electrical and expandable cookware products that offer convenience, versatility, and portability to users.
Consumer Electronics
Opportunities for creating more electric appliances, especially for the kitchen, that combine functionality and aesthetics, and are user-friendly.
Retail Industry
Opportunities for retailers to offer customers more versatile, affordable, and aesthetically pleasing kitchenware products that can perform multiple tasks, making everyday cooking more enjoyable and convenient.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 67%
Activity 52%
Freshness 14%