Old fashioned techniques are constantly being recycled in the world of graphic design, and to great success at that. One such strategy is employed for 52 North branding as a means to create a bold image for the London bar and restaurant.
I Love Dust and 44th Hill collaborated on the new visual identity for the range of products and the decoration of the place, deciding on a busy, yet rational, scheme of numbers, letters and symbols that spell out the name of the establishment. The characters are featured in different typefaces with various block, striped and spotted patterns of either black on white or white on black. 52 North branding and packaging encompasses bottles, paper bags, posters and murals, popping beyond its two dimensions.