adidas Originals Launches the ZX 4000 4D and 500 RM Shoes
References: adidas & highsnobiety
adidas Originals recently unveiled its latest Consortium selection featuring two sneaker designs -- the ZX 4000 4D and the ZX 500 RM shoes. The shoes are inspired by the Kelvin temperature scale and that concept is translated through the colorway effects. Both sneaker iteration showcases each opposing spectrum during the manufacturing process.
The 4D sneakers evoke a mechanical method with a more contemporary approach as its midsole is made at the nearly completely automated factory in Germany. The RM sneaker is carefully made by hand in a factory in order to really evoke a sense of traditional craftsmanship. The 4D sneakers are black and gray to represent the cold spectrum and the RM is brown and taupe to represent warmer hues. The sneaker selection are complete with soft heel cushioning and the signature Torsion system.
The 4D sneakers evoke a mechanical method with a more contemporary approach as its midsole is made at the nearly completely automated factory in Germany. The RM sneaker is carefully made by hand in a factory in order to really evoke a sense of traditional craftsmanship. The 4D sneakers are black and gray to represent the cold spectrum and the RM is brown and taupe to represent warmer hues. The sneaker selection are complete with soft heel cushioning and the signature Torsion system.
Trend Themes
1. Automated Manufacturing - Adidas' use of a nearly completely automated factory in Germany for the ZX 4000 4D sneakers presents an opportunity for other industries to explore similar technological advancements in production processes.
2. Handcrafted Products - The ZX 500 RM sneakers, which are carefully made by hand, highlight the value of traditional craftsmanship and open up possibilities for industries to cater to consumers who appreciate handmade goods.
3. Colorway Effects - The concept of translating the Kelvin temperature scale into colorway effects for sneaker designs introduces a disruptive innovation opportunity for industries to explore new ways of incorporating temperature-related concepts into product aesthetics.
Industry Implications
1. Footwear - The launch of the ZX 4000 4D and ZX 500 RM shoes by adidas Originals indicates potential disruptive innovations in the footwear industry, particularly in automated manufacturing and colorway effects.
2. Manufacturing - The use of automated manufacturing for the ZX 4000 4D sneakers highlights the potential for disruptive innovation in the manufacturing industry, especially in the adoption of advanced technologies.
3. Craftsmanship - The handcrafted ZX 500 RM sneakers bring attention to the value of traditional craftsmanship, opening up disruptive innovation opportunities for industries that prioritize artisanal skills and processes.
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