adidas introduces a new design iteration of its signature ZX 8000 silhouette with the Crystal White tonal Ø27 sneaker model. It is designed in light grey shades along with white throughout most of the mixed material upper.
The shoe is then detailed with touches of black to add some contrast -- this can be seen at the heel, the rubber outsole unit, and the trimming. Notably, the shoe's standard heel cage is now designed in a translucent look and boasts co-branding details throughout. Branding accents make their way onto the tongue, the aglets, the lacing system, sock lining, and on the Adilicious box to round out the entire look -- it is set to launch on August 25th.
Image Credit: adidas
Key Themes Behind This Trend
- Kebab-themed Sneakers
- Opportunities for food industry collaborations in the footwear market
- Light Hues in Sneaker Design
- Innovative use of colors and materials in the footwear industry
- Transparent Heel Cages
- New possibilities for shoe design and customization
Where This Applies
- Footwear
- Potential for novel branding and marketing strategies with food industry collaborations
- Fashion
- Incorporating new color schemes and materials into clothing design to complement the light shades of the sneakers
- Restaurant/food Industry
- Opportunities for expanding branding and reach into other sectors beyond food
