Nick Meek Captures High Detail for the Sony 4k TV Ad

 - Mar 29, 2014
References: nickmeek & designboom
To capture the high definition ability of the Sony 4k TV, the company hired Nick Meek to photograph this amazing floral extravaganza in Costa Rica.

The team scoured the island for two weeks to find the best florals around. After an intense gathering process, the flowers were sprayed all over a town in Costa Rica, and Nick Meek was there to capture the magic. One of the best shots has a range of flowers exploding from a volcano, although it's unclear how this blast was actually achieved.

The creative idea behind this project was to show just how real everything is while watching it through a 4k TV from Sony. By capturing images with this amount of detail and showing it on this TV, Meek is able to demonstrate the ultimate clarity the product can offer.

Photo Credits: designboom, nickmeek