'47 and Carhartt Work Together to Mark the 2018 NFL Season
References: 47brand & highsnobiety
'47 and Carhartt join forces once again following its collaboration with MLB headwear options -- this time, the duo marks the beginning of the NFL 2018 season. The Boston-based sports label works with the fashion name as the on-going partnership see a series of durable headwear options that reference the different NFL teams. It uses the signature study duck fabric by Carhartt in a selection of colors including black, navy blue, and brown. This is used to construct four different headwear options by '47 -- the CAPTAIN, CLEAN UP, MVP, and VUFF KNIT.
The CAPTAIN is a structured fit with a flat visor and strapback adjustment, the CLEAN UP is unstructured, with a curved visor, the MVP is a structured fit with a curved visor, and the CUFF KNIT is a beanie. The hat options feature 31 NFL teams and are available for purchase at online and instore at '47, Carhartt, as well as at NFL stadiums.
The CAPTAIN is a structured fit with a flat visor and strapback adjustment, the CLEAN UP is unstructured, with a curved visor, the MVP is a structured fit with a curved visor, and the CUFF KNIT is a beanie. The hat options feature 31 NFL teams and are available for purchase at online and instore at '47, Carhartt, as well as at NFL stadiums.
Trend Themes
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Durable Sports Headwear — There's a growing demand for sports headwear that can last longer and withstand rough conditions which opens up an opportunity for manufacturing highly durable sports headwear.
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Athletic-fashion Crossover — The collaboration of a sports label and a fashion apparel company to create sports merchandise would produce entirely new product ranges and opportunities to find new fans for sports merchandise.
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Customizable Sports Merchandise — A venture that allows fans to customize their sports merchandise to their liking will attract more customers, which would increase the overall market for sports apparel.
Industry Implications
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Sports Apparel — The Sports Apparel industry can expand by creating a new line of durable headwear that would last longer and can be used under different playing conditions.
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Fashion Retail — Collaborating with sports apparel businesses to create athletic merchandise can lead to a new line of products for fashion retail businesses.
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E-commerce — An online store where customers can personalize their sports merchandise apparel could create a new market for custom sports apparel and increase demand for e-commerce platforms in the sports industry.
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