Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Barbara Wolff, Head of the 360° Sustainable Program (INTERVIEW)

VSPT Wine Group

— May 12, 2014 — Social Good
With a recent profile on VSPT Wine Group and their recent awards for environmental and social measures, we are happy to have a quick chat with Barbara Wolff, Head of the 360° Sustainable Program. Wolff has some simple tips and inspirational advice about her marketing and communications experience. Our favourite one is a simple glass of wine.

Since we know a company--and especially an ethical company--is always a team, the photo in the gallery is of part of the team. Here is the photo information: The names of the team members in the photo attached from left to right are as follows: Germán del Rio, Andrea Zwanzger, Juan Leyton, Alvaro Pardo, Bárbara Wolff, Francisca Estartus and Juan Cury.

Four Questions with Barbara Wolff, Head of the 360° Sustainable Program

1. How did the idea for the business model come about?

It was the result of a long process that started many years ago with a small highly motivated team within the company. The results and commitment from the winery grew fast as well as the goals we set for ourselves, including sustainable wine production in our business plan and strategic objectives. And one thing led to another.

2. How did you decide to join this sector?

I have been involved in the wine business for over ten years, mainly in Communications and Marketing. Sustainability has always been of interest, and in this industry where you depend on Mother Nature, you must listen to the environment and act!

3. How do you get your inspiration?

By watching all that is happening around the world and feeling vulnerable.

4. How do you reset yourself to be creative? Do you have any rituals?

No rituals. Just a wonderful family and children that I always dreamt of -- and enjoying life with a nice glass of wine in hand!