Tauba Auerbach's 24-Hour Wall-Clock Makes a Statement About Time
Vasiliki Marapas — December 3, 2014 — Tech
References: assemblydesign.us & coolhunting
Tauba Auerbach and Studio Assembly teamed up with The Thing Quarterly for the conceptual publication's 20th edition. Together, they created the 24-hour wall clock featured in the issue.
Auerbach's work is characterized by her background as a traditional sign painter, her fixation with typography and her fascination experimenting with communication and perceptions of reality. The wall-clock project allows Auerbach to explore her "very fraught relationship with time."
She chose to create a 24-hour timepiece because it forces her to stop and think. She cannot glance at a 24-hour clock and immediately know the time. She sought to create a clock that is unfamiliar to us, and in that unfamiliarity, reminds us that time is a concept that is not entirely knowable.
Auerbach's work is characterized by her background as a traditional sign painter, her fixation with typography and her fascination experimenting with communication and perceptions of reality. The wall-clock project allows Auerbach to explore her "very fraught relationship with time."
She chose to create a 24-hour timepiece because it forces her to stop and think. She cannot glance at a 24-hour clock and immediately know the time. She sought to create a clock that is unfamiliar to us, and in that unfamiliarity, reminds us that time is a concept that is not entirely knowable.
Trend Themes
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Conceptual Timepieces — Opportunity to create innovative clocks that challenge conventional perceptions of time.
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Typography in Design — Potential for incorporating typography in unique ways to create visually striking clocks.
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The Experience of Time — Exploring time as a subjective and perceptual concept through clock designs.
Industry Implications
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Home Decor — Disruptive innovation opportunity for creating distinctive and thought-provoking clocks as decorative pieces.
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Art and Design — Potential for artists and designers to experiment with unconventional timepieces that challenge traditional notions of time.
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Publishing and Collaboration — Opportunity for collaborations between artists, designers, and publications to create unique clock designs for special editions.
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