Dodge, the famous American auto brand, has recently announced an upcoming addition to its stable of muscle cars: the 2018 Dodge Demon. Set to make its official debut at the New York Auto Show in April, details about the car have it poised as the most powerful vehicle to come from Dodge.
The company is building the hype for the 2018 Dodge Demon with an online campaign, at the center of which is a new website. The teaser site features videos that get released and tracked on a countdown clock, with new videos dropping every week. The first video features a mysterious and ferocious android predator that transforms into a demon-like figure just as the video ends. The campaign is tagged with the slogan "Domestic. Not domesticated."
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