Bentley has long been synonymous with luxury and prestige, but now you can add connectivity to that list of adjectives. The new 2013 Bentley Flying Spur not only features all of the standard luxuries of a Bentley, but also includes a Wi-Fi hotspot and mobile entertainment system. The Wi-Fi hotspot enables passengers to connect their wireless devices to the Internet connection sourced within the car. This means inside the car dash there is a modem as well as a mobile entertainment system.
The 2013 Bentley Flying Spur has also been slightly remodelled and now features a sleek, sporty body with rounded edges. This new aesthetic brings new energy to the Bentley without giving up the iconic look it's spent years cultivating. The 2013 Bentley Flying Spur tops out at 200mph with a 6.0-litre, twin turbo W12 engine.
Key Themes Behind This Trend
- In-car Connectivity
- The addition of Wi-Fi hotspots in luxury cars is a trend gaining popularity among luxury car manufacturers, creating an opportunity for in-car entertainment and productivity services.
- Mobile Entertainment Systems
- Luxury cars featuring inbuilt mobile entertainment platforms are becoming more common among manufacturers, creating opportunities for companies to develop content and services for in-car entertainment.
- Luxury Car Remodelling
- Luxury car manufacturers are re-modelling classic designs to feature sleek and sporty aesthetics, providing opportunities for companies to develop new materials and designs for luxury car interiors and exteriors.
Where This Applies
- Automotive Industry
- Luxury car manufacturers are incorporating in-car connectivity and entertainment systems into their designs, creating opportunities for suppliers of hardware, software and related technologies.
- Entertainment Industry
- As luxury cars are being equipped with inbuilt entertainment systems, content developers and distributors can work with car manufacturers to create bespoke in-car content and services.
- Design Industry
- Luxury car manufacturers are remodelling classic designs to feature modern and sporty aesthetics, providing opportunities for luxury materials and bespoke design in both car interiors and exteriors.
