21st Amendment Brewery and Peet’s Coffee, two beloved San Francisco Bay Area craft beverage brands, joined forces for the first time with the launch of the 1966 Coffee IPA (6.8% ABV, 50 IBUs). Part of the 21st Amendment’s acclaimed “Insurrection Series,” this limited-edition beverage pays homage to the coffee bar's roots, which began in 1966.
The 1966 Coffee IPA is handcrafted with Peet’s Ethiopian Super Natural and features a malt structure with defined bitterness. It boasts a bold and full flavor profile with notes of fruity blueberries and bright citrus from the Columbus, Citra, Amarillo, and Centennial hops.
The limited-edition ale will be released nationally across 28 states starting February 1, 2020, and comes in 12-ounce cans of six-packs and draft.
Image Credit: 21st Amendment Brewery and Peet’s Coffee
21st Amendment Brewery & Peet’s Coffee Launch the 1966 Coffee IPA
1. Craft Beverage Collaboration - Craft beverage brands collaborating to create unique and innovative beer flavors.
2. Coffee-infused Beers - The emergence of coffee-infused beers as a popular trend in the craft beer industry.
3. Limited-edition Releases - Breweries creating limited-edition beers to generate excitement and demand among consumers.
1. Craft Beer - Craft beer industry can leverage coffee collaborations to create unique flavors and attract new customers.
2. Coffee - Coffee industry can explore partnerships with breweries to expand their product offerings and reach a new audience.
3. Beverage Packaging - Beverage packaging industry can capitalize on the demand for limited-edition releases by offering innovative packaging solutions for breweries.