This collection of toys that encourage outdoor activity signal a crucial market when it comes to parents and their concern for their children's welfare. While kids may beg for the latest video game or tablet, parents are trying to find creative ways to get them off of the living room couch and out into the real world. By engaging their tech-savvy sides as well as current pop culture references, doing that might be easier than people may first expect.
For instance, one set of toys that encourage outdoor activity involve a bow and arrow game that will let anyone channel their inner Katniss Everdeen from 'The Hunger Games.' There are also more wearable tech geared towards children to make playing outside appear much more appealing.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
POPULARITY
Popularity 90%
Activity 85%
Freshness 8%
