The toilet paper innovations in this cluster are sure to amaze everyone. Who would have ever thought people could be so imaginative with disposable butt wipers?
From beautiful frocks that are completely comprised of toilet tissue to reading the news and the resumes of future employees off of the stuff, you can really get a lot out of a roll of TP.
Implications - Necessities are seen as boring in today's cutting-edge world. Companies that sell products such as toilet paper need to make themselves stand out, whether through pairing themselves with fashion or using humor and games to sell their product. Ultimately, consumers are tired of the conventional and are looking towards new innovations.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 19%
Freshness 8%
