Cottonelle Ad Campaign Crowdsouces Answer to 'Which Way Do You Roll?"

 - Jan 17, 2010
References: cottonelle & ahensnest.blogspot
Maybe the most important bathroom controversy, aside from the one around ‘seat down vs seat up,’ is which way the toilet paper roll should go. Should the paper come off the top or out from the bottom?

Kimberly Clark®, the maker of Cottonelle toilet paper, is getting to the bottom of the matter with their interactive website that asks people to answer the question, "Which way do you roll?" with a vote.

The ‘roll over’ votes are currently outpacing the ‘roll under’ votes at about 4 to 1.