Renova, based in Portugal, has released their black royalty toilet paper to the US. You can also get the toilet paper in red, so say goodbye to plain and boring white! The chic toilet paper was introduced last year in boutique hotels in Madrid, France and other parts of Europe. Now New York has been spotted supporting this trend in clubs such as Buddha Bar, Milk Studios and Bungalow 8. Luxury does not come cheap, so you can expect to pay about $15 a roll.