Toilet paper brand Scottex’s latest ad would like to show us that their brand of toilet paper is so strong and long that it can actually help criminals escape from prison. I hope the escaped prisoner recycled the paper afterwards; I am sure that green activists would consider such waste a crime.
The ad was created by advertising agency Duval Guillaume, Antwerp, Belgium with creative direction by Geoffrey Hantson and Manuel Ostyn. The copy was written by Pieter Staes.
What's Driving This Trend
- Strong Toilet Paper
- Opportunities for marketing and selling strong toilet paper as a necessity in extreme situations.
- Unusual Ads
- Opportunities for creating more unconventional, attention-grabbing ads that challenge traditional advertising norms.
- Sustainable Toilet Paper
- Opportunities for promoting sustainable toilet paper to appeal to eco-conscious consumers.
Who This Affects Most
- Toilet Paper Manufacturing
- Opportunities for toilet paper manufacturers to innovate and develop stronger and more sustainable products.
- Advertising and Marketing
- Opportunities for advertising agencies to create unconventional, disruptive ads that capture consumer attention.
- Prison Facilities
- Opportunities for prison facilities to evaluate their security measures and consider stronger materials for potential escape prevention.
