From Teen Wolf Covers to Werewolves as Protagonists
Robyn Currie — March 31, 2010 — Pop Culture
Do you really like werewolves? How about barely legal muscly young men? If you said yes to either of these, you will really enjoy this cluster of Taylor Lautnerisms. From teen wolf covers to werewolves as protagonists, the features in this cluster shed light on how the boy/man/wolf hybrid has caused women and men of all ages to lose their shiz.
Robert Pattinson, eat your heart out.
Implications - Consumers appreciate products that are endorsed by well-known celebrities since they respect their opinions. They embrace these products so that they can feel closer to the celebrity, and also so they can convey their interests to their peers. Companies can appeal to certain niche markets by having a celebrity who that group supports endorse their product.
Robert Pattinson, eat your heart out.
Implications - Consumers appreciate products that are endorsed by well-known celebrities since they respect their opinions. They embrace these products so that they can feel closer to the celebrity, and also so they can convey their interests to their peers. Companies can appeal to certain niche markets by having a celebrity who that group supports endorse their product.
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