As ice cream, cupcakes, macarons and yogurt come into popularity as must-try treats, sweet shops are popping up as dedicated locations for selling and sampling these items.
Although these treats are the kind that you can generally find at the grocery store, pulling them out of this environment helps to highlight the quality of ingredients and preparation that goes into making these artisan desserts. To reward consumers who have gone out of their way to seek out these boutiques, the shops often feature novelty details to elevate the artfulness and appreciation of the merchandise. For instance, the artisan ice cream made on site at Peddler's Creamery in Los Angeles is created by having employees and visitors ride stationary bicycles to churn the frozen treat.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
