Star Wars LEGO toys have become exceptionally popular over recent years. The combination has been an incredible pay off for both franchises.
LEGO has had crossovers with many different elements of pop culture in the past, including Batman, Lord of the Rings and Marvel comic characters. None have even come close to being as successful as the Star Wars mash-up.
Star Wars LEGO toys include toy sets, accessories and giant replica statues. Everything the pair touches turns into gold. Even the duo's line of video games has done exceedingly well.
SCORE
6.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 89%
Activity 85%
Freshness 8%
