These social business videos consist mostly of entrepreneurs and the start-ups they run using audiovisual as a way to reach their audience -- and maybe even the web at large. But it's harder and harder to make and circulate a so-called viral video. So what does it take to make a video or a blog of videos stand out among the rest? Especially in the social entrepreneurship realm?
From social impact bond shorts to global strategy video games and the new vlog formerly known as iOnPoverty, Cafe Impact, these social business videos meld interview, animation and advertising. Along the same lines of Jonathan Lewis' Cafe Impact is 'stillmotion,' a community channel that attempts to share stories in effort to promote awareness.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 54%
Freshness 8%
