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From Couture Cover Boys to Crimson Colored Briefs

 - Feb 5, 2012
You may not realize it yet, but these River Viiperi editorials all star the young model who's face has been featured in major fashion magazines. This rising star of the runway scene has landed tons of campaigns, editorials and fashion week shows as of late and is considered by some in the industry to be one of the top ten models working at the moment.

His recent collaboration with the Versace for H&M line not only elevated his career to celebrity status, but also reinvigorated youth interest in the luxury label, which should be considered quite a feat for any accomplished model. So whether he's gracing the pages of your favorite fashion magazine or co-starring in a preppy Tommy Hilfiger campaign, one thing is clear from this cluster of River Viiperi Editorials: this boy can sell clothes.